It All Started with Visual Design

My journey began with painting and visual design (yep, I have a degree in making things look awesome), then led me into motion design and post-production for TV. I spent years crafting visuals that told compelling stories—until I realized I didn’t just want to make things look good. I wanted to make them work beautifully for people.

Geek Mode: Psychology, UX & Making Tech Human

In 2019, I made the leap into UX, completing the Technion Extended Studies course, and I didn’t stop there. I went all in and earned a Master’s in Human-Computer Interaction, diving deep into research, usability, and how people actually experience technology. I’ve always been fascinated by human behavior—so much so that during my studies, I even worked on social psychology experiments to better understand what makes people tick.

I Tried a Bit of Everything

From freelancing to leading large creative teams, I’ve worn many hats. I’ve managed projects, collaborated with cross-functional teams, and juggled the chaos of bringing ideas to life. Oh, and I’ve also lived in four different countries, which means I know a thing or two about adapting to new experiences (and UX challenges across cultures). Right now, I’m based in Madrid, learning Spanish—my fourth language!